Introduction to PR Workshops by Michelle Brown

First Wednesday of each month

Learn everything you need to know about the world of PR to help create awareness, build your brand, enhance your reputation and form stronger relationships.

Introduction to PR

• Defining public relations
• Difference between PR, marketing and advertising
• Insight into how the media works and changes over the years
• Understanding digital and traditional PR tools and techniques

Time: From 9.30am until 1pm

Cost:  £99 plus VAT, includes tea/coffee & light lunch

Introduction to PR Masterclass by Michelle Brown

Third Wednesday of each month

PR Masterclass

• Devising a strategic PR plan which meets your objectives
• Writing press releases
• Creating a relevant, targeted media list
• Dealing with the media
• Evaluating the success of your campaign

Time: From 9.30am until 1pm

Cost –

£149 plus VAT, includes tea/coffee & light lunch
Personalised One-to-One PR Session – 90mins, £175 plus VAT
Internal PR Workshops are also available – half or full day, POA

To book a place on the course held at The Roberts Partnership, 31 Argyle Place, Edinburgh EH9 1JT, please email: michelle@michellebrownpr.com

Communications Workshop

Call 07920 406674 for details.

The Communications Workshop is aimed at challenging and supporting delegates through a 7 Step Model to help them improve their internal and external communications strategies.

This is in collaboration with The Roberts Partnership, which boasts 25 years’ experience working with new and growing businesses of all sizes and across all sectors, offering a wide range of activities which focus on the demanding challenges of contemporary communications in business.

Devising a well-researched and creative communications strategy with clear objectives and measurable results is crucial for business success and often an area which is overlooked, resulting in wasted time, effort and energy and can have a negative impact on the bottom line.

The Communications Workshop is targeted not only at new businesses to ensure they put the right processes in place at the beginning but also for established companies who are planning to expand, rebrand or who have plateaued and need to re-asses their business model, taking them through each step of the journey to success.

Time – From 9.30am till 1pm

Cost-£199 plus VAT, includes tea/coffee and light lunch

To book, please email bookings@robertspartnership.co.uk

Personal & Business Brand Building

Call 07920 406674 for details.

This workshop has been created by The Academy, which is a subsidiary of one of Scotland’s leading business development and training companies and developer of over 10,000 courses globally for the past 25 years – The Roberts Partnership, www.robertspartnership.co.uk

The Academy specialising in delivering dynamic and creative workshops, one-to-one surgeries and consultancy for new and growing businesses of all sizes, across all sectors to help strengthen brands and communications, internally and externally, resulting in improved customers service, increased sales and overall business success.

This three-hour workshop will analyse the difference between personal and business brands, the importance of differentiating the two, depending on your product or service and provide exciting, creative tips to help build your brand.  Delegates will critique successful, timeless brands and weak brands which have failed the test of time due to brand dilution, poor communications and lack of targeted and strategic marketing to the right audience.

Delegates will leave with a deeper insight into how to strengthen your brand identity and brand promise and how to position and protect your brand, and be given the tools required to create and implement a stronger, effective brand strategy, which stands out from the crowd.

Learning outcomes –

• Analyse your personal and business brand and determine whether it is strong and impactful enough
• When and how to separate both – advantages and disadvantages
• Research into developing a new brand or refreshing your brand
• Understanding what your customers think of your brand – engaging with them and analysing feedback
• How to build your brand
• How to protect your brand – Intellectual Property
• How to deal with a negative brand reputation – crisis relations
• How to create an impactful, dynamic brand strategy that takes your brand to the next level

Who should attend –

• The workshop is targeted not only at new organisations across all sectors to ensure they understand the power of a strong well-communicated brand, but also for established companies who are planning to expand, rebrand or who have plateaued and need to re-asses their current personal and/or business brand strategy, taking them through each step of the journey to success.

Cost –

• £100 plus VAT, includes tea, coffee and light lunch

Trainer –

Michelle Brown is the founder of Michelle Brown PR, Marketing & Communications and has 30 years’ experience in the media and creative industry.  She is also a media lecturer, strategic business adviser and training consultant. Client experience include M&S, Premier Inn, Huggies, Land Securities and Geox, The Salt Cave and Foxlake Adventures.

Booking terms – 

Workshop bookings are non-refundable. If delegates are unable to attend on the date booked you may send someone else in your place.

For further information, please email bookings@robertspartnership.co.uk

Developing a Digital Strategy

Call 07920 406674 for details.

This three-hour energetic and engaging, practical and theoretical workshop will take delegates through an all-encompassing digital journey, which includes everything from understanding the importance of worthwhile clicks and back links to nailing your content and protecting your brand online.

Delegates will leave with a deeper insight into how to develop a hard-hitting, impactful, digital strategy, using a tried and tested ‘6-Step’ guide, and be given the tools required to create and implement a new or stronger, effective strategy, which communicates strong messaging with your target audience.

Learning outcomes –

• A digital overview – opportunities and challenges
• How to determine who and where you audience is and targeting them with the right marketing messages, using the right language
• Digital Marketing Mix – choosing the right digital platforms to connect with your audience
• Ensuring your website is bringing in new clients and engaging with existing clients
• An insight into SEO
• How to develop a creative digital strategy, using a ‘6-Step’ guide, which will impact your bottom line efficiently, effectively and immediately
• Understanding the importance of getting the content right, whether using words, images and/or video and assessing where you might be going wrong
• Measuring the success of your new digital strategy
• Protecting your brand in an ever-growing fast-paced digital world

Who should attend –

• The workshop is targeted not only at new organisations across all sectors to help them to Develop a Digital Strategy which is effective, hits the target audience and achieves long-lasting results, but also for established companies who have plateaued and need to re-asses their digital strategy, taking them through each step of the journey to success.

Cost –

• £100 plus VAT, includes tea, coffee and light lunch

Learning the PR Landscape

Call 07920 406674 for details.

This three-hour creative and action-packed, practical workshop will cover everything you need to know about the PR landscape and why it is essential to include it in your marketing strategy, going back to the PR tactics used in the 1880s by various companies including Lipton’s to current day tactics, strategies and stunts, which result in positive brand exposure.

Delegates will leave with a deeper insight into how PR works, the basics – what you need to know first to make it work and how to make sure you reach the right audience with the right message and at the right time. Delegates will also, through a range of exercises, have the chance to master the art of devising hard-hitting, creative content which can be used across multiple media channels, including social media, radio and TV.

Learning outcomes –

• Understanding how PR works – the history
• Difference between offline and online PR
• PR in a digital world – the key changes – PR and Social Media, not PR v Social Media
• The strategy – the time and effort required at the beginning to ensure you are connecting with the right people at the right time on the right media platform
• Importance of writing impactful copy which can be used across all media platforms – top tips
• Creating a media distribution list
• How to establish and strengthen your relationship with the media
• Evaluating your PR – how do you know it works
• Reactive/crisis PR – ensuring you have a crisis communications plan in place

Who should attend –

• The workshop is targeted not only at new organisations across all sectors to help them to develop a PR strategy which is creative, cohesive, dovetails with your marketing and hits the target audience, achieving long-lasting positive results but also for established companies who have plateaued and need to re-asses their PR strategy, taking them through each step of the journey to success.

Cost –

• £100 plus VAT, includes tea, coffee and light lunch

Trainer –

Michelle Brown is the founder of Michelle Brown PR, Marketing & Communications and has 30 years’ experience in the media and creative industry.  She is also a media lecturer, strategic business adviser and training consultant. Client experience include M&S, Premier Inn, Huggies, Land Securities and Geox, The Salt Cave and Foxlake Adventures.

Booking terms – 

Workshop bookings are non-refundable. If delegates are unable to attend on the date booked you may send someone else in your place.

For further information, please email bookings@robertspartnership.co.uk

The Art of Media Training

Call 07920 406674 for details.

This three-hour practical workshop will take delegates through every step involved in online and offline media training from understanding how the media works and how to pitch a story in to issuing reactive statements and learning key interview techniques, ensuring you get the right brand message out there to the right people on the right media platform at the right time.

Learning outcomes –

• Understanding the media – online and offline
• Tapping into the news agenda
• Insight into the editor’s final decision
• Awareness of hooks, golden nuggets and deadlines
• Developing key messages
• Packaging a good story with a strong, hard-hitting media release, accompanied by strong mages and video content
• Devising a relevant media distribution list and how to create strong relationships with the media
• Learn how to strategically pitch a story – widely or pitching in an exclusive
• Interview techniques – best and worst examples
• Handling media enquiries
• Creating proactive, reactive and crisis statements to ensure protection of your brand

Who should attend –

• The workshop is targeted not only at new organisations across all sectors to give them an insight into how the media works and how to get the best out of all media opportunities, but also for established companies who have had contact with the media but looking to strengthen existing skills to ensure better outcomes in the future.

 Cost –

• £100 plus VAT, includes tea, coffee and light lunch

Trainer –

Michelle Brown is the founder of Michelle Brown PR, Marketing & Communications and has 30 years’ experience in the media and creative industry.  She is also a media lecturer, strategic business adviser and training consultant. Client experience include M&S, Premier Inn, Huggies, Land Securities and Geox, The Salt Cave and Foxlake Adventures.

Booking terms – 

Workshop bookings are non-refundable. If delegates are unable to attend on the date booked you may send someone else in your place.

For further information, please email bookings@robertspartnership.co.uk

Love Your Business Networking Club - Black Ivy, Bruntsfield, Edinburgh

The last Thursday of every month - 10am till 12noon

LOVE YOUR BUSINESS NETWORKING CLUB

Guest Speakers – Networking – Workshops – Co-working – Table Tennis

Every month will feature a fantastic guest speaker and great networking opportunities.

There will also be a strategic PR, marketing and communications session with a particular theme each month, where you will pick up some great nuggets to help grow your business.

Attendees will have the opportunity to stay on after the event to work for free within Black Ivy’s dedicated co-working space, which features two ping pong tables with sockets  – work hard then play hard!

You can find out more and purchase your ticket at Eventbrite: http://bit.ly/2DeTWQJ

Or email me at  – michelle@michellebrownpr.com