See our case studies
Premier Inn

Premier Inn

Brief

Create and deliver bespoke, creative integrated communications campaigns around the launch of new hotels, including Pacific Quay, St Andrews, Perth, Sunderland, Newcastle and the first Scottish ‘ hub’ by Premier Inn in Edinburgh. Also organise year-round media press trips and provide corporate PR support

Strategy/Tactics

Various PR activities were utilised as part of the overall strategy including, media releases, exhibitions, press trips, community projects and competitions

Results

Positive coverage, highlighting all key messages across various media platforms including TV, radio, print, online news channels and social media

Foxlake Adventures

Foxlake Adventures

Brief

Raise awareness of Scotland’ s first wake boarding park in Dunbar and first Foxlake Festival, ensuring all key messages are included in all communications

Strategy/Tactics

In addition to exclusive reviews, the PR strategy includes everything from issuing media releases on all events at the wake park and competitions to radio and television interviews

Results

Extensive coverage across various key media platforms, including specialist sports titles, radio and TV, online news channels and social media

http://player.stv.tv/episode/3jlo/live-five/

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See our events listing

Introduction to PR Workshops by Michelle Brown

First Wednesday of each month

Learn everything you need to know about the world of PR to help create awareness, build your brand, enhance your reputation and form stronger relationships.

Introduction to PR

• Defining public relations
• Difference between PR, marketing and advertising
• Insight into how the media works and changes over the years
• Understanding digital and traditional PR tools and techniques

Time: From 9.30am until 1pm

Cost:  £99 plus VAT, includes tea/coffee & light lunch

To book a place on the courses or to arrange a Personalised One-to-One PR Session, held at The Roberts Partnership, 31 Argyle Place, Edinburgh EH9 1JT, please email: michelle@michellebrownpr.com

 

Introduction to PR Masterclass by Michelle Brown

Third Wednesday of each month

PR Masterclass

  • Devising a strategic PR plan which meets your objectives
  • Writing press releases
  • Creating a relevant, targeted media list
  • Dealing with the media
  • Evaluating the success of your campaign

Time: From 9.30am until 1pm

Cost –

£149 plus VAT, includes tea/coffee & light lunch
Personalised One-to-One PR Session – 90mins, £175 plus VAT
Internal PR Workshops are also available – half or full day, POA

To book a place on the course held at The Roberts Partnership, 31 Argyle Place, Edinburgh EH9 1JT, please email: michelle@michellebrownpr.com

 

Communications Workshop

Call 07920 406674 for details.

The Communications Workshop is aimed at challenging and supporting delegates through a 7 Step Model to help them improve their internal and external communications strategies.

This is in collaboration with The Roberts Partnership, which boasts 25 years’ experience working with new and growing businesses of all sizes and across all sectors, offering a wide range of activities which focus on the demanding challenges of contemporary communications in business.

Devising a well-researched and creative communications strategy with clear objectives and measurable results is crucial for business success and often an area which is overlooked, resulting in wasted time, effort and energy and can have a negative impact on the bottom line.

The Communications Workshop is targeted not only at new businesses to ensure they put the right processes in place at the beginning but also for established companies who are planning to expand, rebrand or who have plateaued and need to re-asses their business model, taking them through each step of the journey to success.

Time – From 9.30am till 1pm

Cost-£199 plus VAT, includes tea/coffee and light lunch

To book, please email bookings@robertspartnership.co.uk

Personal & Business Brand Building

Call 07920 406674 for details.

This workshop has been created by The Academy, which is a subsidiary of one of Scotland’s leading business development and training companies and developer of over 10,000 courses globally for the past 25 years – The Roberts Partnership, www.robertspartnership.co.uk

The Academy specialising in delivering dynamic and creative workshops, one-to-one surgeries and consultancy for new and growing businesses of all sizes, across all sectors to help strengthen brands and communications, internally and externally, resulting in improved customers service, increased sales and overall business success.

This three-hour workshop will analyse the difference between personal and business brands, the importance of differentiating the two, depending on your product or service and provide exciting, creative tips to help build your brand.  Delegates will critique successful, timeless brands and weak brands which have failed the test of time due to brand dilution, poor communications and lack of targeted and strategic marketing to the right audience.

Delegates will leave with a deeper insight into how to strengthen your brand identity and brand promise and how to position and protect your brand, and be given the tools required to create and implement a stronger, effective brand strategy, which stands out from the crowd.

Learning outcomes –

  • Analyse your personal and business brand and determine whether it is strong and impactful enough
  • When and how to separate both – advantages and disadvantages
  • Research into developing a new brand or refreshing your brand
  • Understanding what your customers think of your brand – engaging with them and analysing feedback
  • How to build your brand
  • How to protect your brand – Intellectual Property
  • How to deal with a negative brand reputation – crisis relations
  • How to create an impactful, dynamic brand strategy that takes your brand to the next level

Who should attend

  • The workshop is targeted not only at new organisations across all sectors to ensure they understand the power of a strong well-communicated brand, but also for established companies who are planning to expand, rebrand or who have plateaued and need to re-asses their current personal and/or business brand strategy, taking them through each step of the journey to success.

Cost –

  • £100 plus VAT, includes tea, coffee and light lunch

Trainer

Michelle Brown is the founder of Michelle Brown PR, Marketing & Communications and has 30 years’ experience in the media and creative industry.  She is also a media lecturer, strategic business adviser and training consultant. Client experience include M&S, Premier Inn, Huggies, Land Securities and Geox, The Salt Cave and Foxlake Adventures.

Booking terms – 

Workshop bookings are non-refundable. If delegates are unable to attend on the date booked you may send someone else in your place.

For further information, please email bookings@robertspartnership.co.uk

 

Developing a Digital Strategy

Call 07920 406674 for details.

This three-hour energetic and engaging, practical and theoretical workshop will take delegates through an all-encompassing digital journey, which includes everything from understanding the importance of worthwhile clicks and back links to nailing your content and protecting your brand online.

Delegates will leave with a deeper insight into how to develop a hard-hitting, impactful, digital strategy, using a tried and tested ‘6-Step’ guide, and be given the tools required to create and implement a new or stronger, effective strategy, which communicates strong messaging with your target audience.

Learning outcomes –

  • A digital overview – opportunities and challenges
  • How to determine who and where you audience is and targeting them with the right marketing messages, using the right language
  • Digital Marketing Mix – choosing the right digital platforms to connect with your audience
  • Ensuring your website is bringing in new clients and engaging with existing clients
  • An insight into SEO
  • How to develop a creative digital strategy, using a ‘6-Step’ guide, which will impact your bottom line efficiently, effectively and immediately
  • Understanding the importance of getting the content right, whether using words, images and/or video and assessing where you might be going wrong
  • Measuring the success of your new digital strategy
  • Protecting your brand in an ever-growing fast-paced digital world

 

Who should attend

  • The workshop is targeted not only at new organisations across all sectors to help them to Develop a Digital Strategy which is effective, hits the target audience and achieves long-lasting results, but also for established companies who have plateaued and need to re-asses their digital strategy, taking them through each step of the journey to success.

Cost –

  • £100 plus VAT, includes tea, coffee and light lunch

 

 

Learning the PR Landscape

Call 07920 406674 for details.

This three-hour creative and action-packed, practical workshop will cover everything you need to know about the PR landscape and why it is essential to include it in your marketing strategy, going back to the PR tactics used in the 1880s by various companies including Lipton’s to current day tactics, strategies and stunts, which result in positive brand exposure.

Delegates will leave with a deeper insight into how PR works, the basics – what you need to know first to make it work and how to make sure you reach the right audience with the right message and at the right time. Delegates will also, through a range of exercises, have the chance to master the art of devising hard-hitting, creative content which can be used across multiple media channels, including social media, radio and TV.

Learning outcomes –

  • Understanding how PR works – the history
  • Difference between offline and online PR
  • PR in a digital world – the key changes – PR and Social Media, not PR v Social Media
  • The strategy – the time and effort required at the beginning to ensure you are connecting with the right people at the right time on the right media platform
  • Importance of writing impactful copy which can be used across all media platforms – top tips
  • Creating a media distribution list
  • How to establish and strengthen your relationship with the media
  • Evaluating your PR – how do you know it works
  • Reactive/crisis PR – ensuring you have a crisis communications plan in place

 

Who should attend

  • The workshop is targeted not only at new organisations across all sectors to help them to develop a PR strategy which is creative, cohesive, dovetails with your marketing and hits the target audience, achieving long-lasting positive results but also for established companies who have plateaued and need to re-asses their PR strategy, taking them through each step of the journey to success.

Cost –

  • £100 plus VAT, includes tea, coffee and light lunch

 

Trainer

Michelle Brown is the founder of Michelle Brown PR, Marketing & Communications and has 30 years’ experience in the media and creative industry.  She is also a media lecturer, strategic business adviser and training consultant. Client experience include M&S, Premier Inn, Huggies, Land Securities and Geox, The Salt Cave and Foxlake Adventures.

Booking terms – 

Workshop bookings are non-refundable. If delegates are unable to attend on the date booked you may send someone else in your place.

For further information, please email bookings@robertspartnership.co.uk

 

The Art of Media Training

Call 07920 406674 for details.

This three-hour practical workshop will take delegates through every step involved in online and offline media training from understanding how the media works and how to pitch a story in to issuing reactive statements and learning key interview techniques, ensuring you get the right brand message out there to the right people on the right media platform at the right time.

Learning outcomes –

  • Understanding the media – online and offline
  • Tapping into the news agenda
  • Insight into the editor’s final decision
  • Awareness of hooks, golden nuggets and deadlines
  • Developing key messages
  • Packaging a good story with a strong, hard-hitting media release, accompanied by strong mages and video content
  • Devising a relevant media distribution list and how to create strong relationships with the media
  • Learn how to strategically pitch a story – widely or pitching in an exclusive
  • Interview techniques – best and worst examples
  • Handling media enquiries
  • Creating proactive, reactive and crisis statements to ensure protection of your brand

Who should attend

  • The workshop is targeted not only at new organisations across all sectors to give them an insight into how the media works and how to get the best out of all media opportunities, but also for established companies who have had contact with the media but looking to strengthen existing skills to ensure better outcomes in the future.

 Cost –

  • £100 plus VAT, includes tea, coffee and light lunch

Trainer

Michelle Brown is the founder of Michelle Brown PR, Marketing & Communications and has 30 years’ experience in the media and creative industry.  She is also a media lecturer, strategic business adviser and training consultant. Client experience include M&S, Premier Inn, Huggies, Land Securities and Geox, The Salt Cave and Foxlake Adventures.

Booking terms – 

Workshop bookings are non-refundable. If delegates are unable to attend on the date booked you may send someone else in your place.

For further information, please email bookings@robertspartnership.co.uk

Love Your Business Networking Club - Black Ivy, Bruntsfield, Edinburgh

The last Thursday of every month - 10am till 12noon

 

 

 

 

 

 

LOVE YOUR BUSINESS NETWORKING CLUB

Guest Speakers – Networking – Workshops – Co-working – Table Tennis

 

 

 

 

 

Every month will feature a fantastic guest speaker and great networking opportunities.

There will also be a strategic PR, marketing and communications session with a particular theme each month, where you will pick up some great nuggets to help grow your business.

Attendees will have the opportunity to stay on after the event to work for free within Black Ivy’s dedicated co-working space, which features two ping pong tables with sockets  – work hard then play hard!

You can find out more and purchase your ticket at Eventbrite: http://bit.ly/2DeTWQJ

Or email me at  – michelle@michellebrownpr.com

 

 

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"Michelle is a great all-rounder when it comes to PR. She is highly creative, professional and above all achieves fantastic results, which is not only down to her in-depth knowledge and experience in PR and Communications but also due to her impressive, strong relationship with the media. She always goes above and beyond the call of duty which along with her personal touch is what sets her apart from others in the industry. Michelle also fully understands the balance between protecting and promoting a worldwide brand such as Whitbread, which is why overall I would recommend her to anyone looking for an outstanding PR consultant who instantly will become an integral part of your team and a fantastic ambassador."

Richard Prescott

Head of Brand Engagement at Whitbread
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"I have worked with Michelle for over a decade and she is one of the best PR people in Scotland today. She knows how journalists work and what they want and is an expert in aligning those demands to her clients' needs. She can turn her hand to representing any business of any size from fashion to the leisure industry, small boutiques to big scale operations, and is always looking for a new angle. She is consistently professional, helpful and can work to the tightest of deadlines. I couldn't think of a better individual PR person to recommend to anyone looking to get their business or organisation great media coverage."

Gina Davidson

Freelance Journalist and Scottish Journalist of the Year 2013

“I have worked with Michelle as a PR (her) / journalist (me) partnership for over a decade. She is always full of great ideas and very pro-active in her work and promotion for her clients. She is friendly, outgoing, knowledgeable and professional; all the things you would want from a great PR.”

Fiona Russell

Journalist, Professional Blogger and Web Copywriter

"Michelle is one of the most experienced PR operators out there, with stories pitched to me that are relevant, timely and clearly of interest to our readership, both in print and online."

Scott Reid

Business editor, Scotland on Sunday

“I have known and worked with Michelle for a long time. She knows what kind of stories to pitch for our publication and understands the angle that we are most likely to be interested in. She is easy to deal with and goes the extra mile in making sure you have your answers. As a journalist, I couldn't ask for more.”

Paula Murray

News Editor at Scottish Sunday Express

“Michelle always comes up with great ideas in her press releases, which have led to some bright and colourful stories appearing in various titles including Scotland on Sunday. She works very hard to help organise pictures to accompany stories about her clients and always stays on top of the jobs and keeps me updated, which is very useful when planning where stories can go on the pages.”

Peter Ranscombe

Freelance Journalist

“We at Foxlake have been working with Michelle for the last three years, during this period she has planned and delivered very successful, targeted PR campaigns for us, which have led to fantastic coverage in a number of national publications and media outlets, including TV and radio. Michelle holds an extensive list of contacts within the media industry, all of which clearly trust and respect her judgement on the proposals that she puts forward, which is why we will be utilising her services for the foreseeable future.”

James Barbour

Director at Foxlake Adventures

“Michelle has presented with great success at the University of Edinburgh Business School on the topic of “What is PR?” Michelle’s passion and enthusiasm for the subject as well as her deep inside knowledge always shines through and really brings the sessions to life. Her presentations, to the School’s Entrepreneurship Club, since 2008, have gone down so well with the students that we continue to ask her back to share her knowledge which she did recently with a guest journalist, providing overviews from both sides of the industry, including digital changes over the years.”

Aidan Hetherington

Careers and Corporate Relations Manager, University of Edinburgh Business School

“Michelle has been working with students at Glasgow Caledonian University for many years bringing real-life PR experience to the classroom. Her knowledge of the field, enthusiasm and dedication has helped students not only to understand what public relations is all about, but to create imaginative, cost-effective and workable PR campaigns. Her contribution to the teaching has been invaluable.”

Dr Heike Puchan

Lecturer, Glasgow Caledonian University

"From the very first meeting, where we talked in detail about our brand and ways to increase awareness of it, we were very impressed by Michelle's in-depth knowledge and experience in the world of branding, marketing and PR, and also her enthusiasm and strategic planning methods. The regular meetings keep us on track (a necessity) and it keeps us all focused on timelines for each stage of our brand building campaign which has included help with marketing material including flyers, events, digital content advice and assistance when using Facebook and the distribution of many media releases which have all been really successful in securing a huge amount of media coverage - online and offline (traditional media).
Michelle approaches her work in a very methodical way, with good forward planning which allows for flexibility and her constant enthusiasm and good ideas produce great results. Through Michelle, our brand awareness and personal profile has increased significantly and has more than exceeded our original expectations. We would highly recommend Michelle if you want help enhancing and protecting your brand, and enjoy it in the process."

Peter Flynn and Janet Butt

Founders of The Salt Cave, Edinburgh

"I've worked with Michelle Brown for over 10 years and she is my go-to PR expert with huge knowledge and a passion in all that she does for her clients. She is always looking for fresh angles and is innovative in her approach to PR, providing a great ROI. She is very much a member of the team here at The Centre, Livingston and brings her warm, bubbly personality to all that she does."

Jennifer Bruce

Marketing Manager at The Centre, Livingston

"From the first time I met Michelle, I have been extremely impressed with her warmth, professionalism and immediate grasp of our organisation's situation and promotional requirements. Her dynamism, no fuss and dedicated approach exceeded our expectations. She regularly went above and beyond the call of duty, achieving great results for us in a relatively short space of time. I would have no hesitation in recommending her to anyone wanting to raise their profile in the media."

Maureen Munro

Operations Manager, Voluntary Action Fund

"Michelle Brown has had an enormous impact on raising my profile and creating opportunities that I never would have even thought about let alone pursued. She has energy and drive that is motivating and reaps incredible results from her vast network of contacts and associates. I cannot recommend Michelle highly enough."

Jojo Sutherland

Comedian, actor and broadcaster
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Michelle Brown PR 

PR, Marketing & Communications

07920 406674
michelle@michellebrownpr.com

Michelle Brown PR